Social Media for Governing Boards: Opportunities and Pitfalls
May 12 @ 11:00 am - 12:00 pm MDT$160
Due to COVID-19, the registration fee is per facility and not per connection for this webinar. A single registration provides multiple lines for employees at your facility, including a link to view the recording. Please only select a qty. of “1” under Registration and indicate the number of connections requested when completing the Attendee information. This person will be responsible for sharing the access information with others from your facility who wish to participate.
Not sure if you’ll be able to make the live session? Everyone who registers will receive a link to the recording of the webinar to view at your convenience at no additional charge for two weeks post-webinar.
Social media is a vital tool for hospitals and health care organizations to connect with their patients and greater communities. Now, more than ever, communication via social media platforms is essential for the delivery of pertinent and timely information. When used regularly and correctly, social media is an incredible lifeline to your hospital’s audience and a valuable marketing tool to grow your base and improve your customer service.
But social media has its pitfalls, too. This webinar with health care governance expert Kevin Reed (Reed Claymon, LLC) will explore both the opportunities and dangers of social media – and how board members and executive leadership can avoid making major missteps in the various platforms that exist. Learn about new and developing social media platforms for your hospital, utilizing social media to magnify the positive of your organization (and respond to the negative), legal issues that exist, and best practices for using these online communication tools – at your literal fingertips!
Executive leadership and trustees
Kevin Reed is a Partner at the Austin law firm of Reed, Claymon, Meeker & Hargett, PLLC. Mr. Reed has practiced health law for over 35 years and is Board Certified in both Health Law and Administrative Law. Mr. Reed assists hospitals and health care systems with regulatory and compliance issues, complex transactional issues, and medical staff peer review matters. Mr. Reed has served as General Counsel for TORCH hospitals for 25 years.
May 5; 5:00 p.m. MTN
Access instructions and materials will be emailed to the person completing the order prior to the program date. If you do not receive the instructions at least 24-hours in advance, please contact IHA.