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Web Content: A New Compliance Challenge
April 3 @ 12:00 pm - 1:00 pm MDT$160 – $320
As health care organization websites evolve from informational to transactional and even into telehealth care delivery portals, compliance with the Americans with Disabilities Act and Web Content Accessibility Guidelines has become increasingly more complex and compelling. Plaintiff verdicts and court settlements in other industries serve as a precursor for the potential of web compliance lawsuits aimed at health care providers. Health care leaders can take simple steps to ensure web content compliance and avoid legal action while optimizing the return on digital marketing investments. This process starts with awareness and risk assessment.
- Recognize the legal exposures created by a health care organization’s website.
- Develop a plan to repair shortcomings.
- Identify marketing potential of e-presence programs.
Compliance officers, IT directors, communication directors, web masters and marketing staff
Ken Croken is an attorney and health care marketing executive at TAG Communications. Prior to joining the TAG health care marketing team, he was the chief marketing officer at Genesis Health System. Croken has presented at national conference as well as many Iowa and Illinois hospital association conferences and currently teaches health care marketing and sales at St. Ambrose University.
Don Farber is the chief creative and digital officer at TAG Communications. In this role, he supervises the collaborative TAG team of designers, social, email, web development and digital productions specialists.
Registration Deadline: March 27; 5:00 p.m. MT